Imagine a company who delivers raw food materials from local farms straight to your kitchen. Cornucopia is about connecting to the people who grow your food. Through labels of supplying farms, you know exactly who grew the tomatoes that make up the pasta paste for your dinner tonight. If you like it, you may consider buying their bell peppers too. Cornucopia is also about saving the planet. It encourages you to return or reuse the package through a reward program. This project searches for the visual identity for this innovative brand, considering elements like logo, color themes, packages and more.